1. ICP — Nine Dimensions
Use Sales Navigator's 9 filters: industry, company size, geography, job level, function, seniority, tenure, recent change, skills. Target real decision makers (C-level / Head / Director).
2. Three-Touch Outreach
Touch 1: value opener (no pitch). Touch 2: concrete case + data. Touch 3: 15-min call invite. Space them 4-7 days apart — faster looks spammy.
3. Content Backing
Polish the profile + 5 professional posts before any outreach, or reply rates get cut in half. The formula = content trust + active outbound.
4. Automation & Compliance
Cap at ~30 outreaches per account per day. Use residential IPs and a stable fingerprint browser. Run Saved Searches to refresh the prospect pool continuously.
✅ Execution Checklist
- ▸ICP — 9 filter dimensions + persona doc
- ▸Three-touch outreach templates
- ▸LinkedIn profile score ≥ 90%
- ▸Weekly Saved Search refresh
- ▸Outreach → reply → call funnel rates
- ▸Sales Navigator + Apollo + Email stack
❓ Frequently Asked
How many outreach messages per day on LinkedIn?+
25-30 per account is the safe ceiling. Beyond that, anti-spam systems will throttle reach.
Do we need Sales Navigator?+
Strongly recommended. 9-dimension filtering + InMail is the minimum baseline for systematic LinkedIn acquisition; typical ROI is 3-5x.
Written by the GOWM GOWM Studio team, drawing on data from 50+ overseas engagements. Every framework here has been validated with real clients. Reach out via the consult panel for the matching SOP templates.