外贸网站英文文案的常见错误
很多中国企业的英文网站是用中文直译的，海外买家看了觉得不专业甚至看不懂。以下是常见错误和改进方法。
常见错误
- "We warmly welcome your inquiry" — 太中式。直接写"Request a quote"
- "Our company has strong technical force" — 空话。写具体的：15 years experience, 50 engineers
- "Quality first, customer foremost" — 口号。用事实说话：ISO 9001 certified, 98% on-time delivery
- "Various specifications are available" — 模糊。列出具体规格
写作原则
- 用主动语态："We manufacture steel fiber" 而不是 "Steel fiber is manufactured by us"
- 用具体数字：不说"fast delivery"，说"15-day lead time"
- 短句优于长句：海外买家读网页是快速扫描，不是读论文
- 写完后用 Grammarly 检查语法