New Energy B2B
New Energy B2B: 8 Distributors via LinkedIn in 3 Months
Sales Navigator outreach + whitepaper lead-gen — 8 overseas distributors in 3 months.
8
New Distributors
3 mo
Timeline
32%
Response Rate
Background
A national-level high-tech firm specializing in energy storage inverters with CE / UL / IEC certifications. Overseas channel expansion historically relied on trade shows — slow and expensive.
Challenge
Trade shows were expensive and slow — needed a stable online pipeline with measurable funnel metrics.
Solution
- Sales Navigator targeted 4 ICP profiles across EU & SEA
- Industry whitepaper as lead magnet with landing-page form
- Three-step nurture: value → case → meeting invite
- HubSpot lead scoring prioritized high-intent prospects
Results
- 8 overseas distributors signed in 3 months
- 32% avg InMail response rate
- Pipeline value above $5M
- MQL → SQL conversion 41%
Project Timeline
Execution Cadence
01
Month 1
ICP, whitepaper and landing page live.
02
Month 2
Sales Navigator outreach + content engagement.
03
Month 3
High-intent leads closed and contracted.
Services Engaged
LinkedIn OutboundWhitepaper ContentLanding Page & CRMEmail Sequences
Tech Stack
Sales NavigatorHubSpotApolloLemlist
GOWM freed us from depending on trade shows — we now get a steady, predictable flow of high-quality leads every month.
Key Takeaways
- 1Whitepapers are the most reliable B2B hook
- 2Three-touch outperforms hard-sell by 4x
- 3CRM scoring leverages sales efficiency
