Home Brand Overseas
Ningbo Home Brand: 100K Instagram in 6 Months
Lifestyle content + KOC partnerships drove a 35% repurchase rate via owned community.
100K
Instagram Followers
35%
Repurchase Rate
EU+US
Markets Covered
Background
A Ningbo home goods supplier with 15 years of OEM experience, in-house factory and design team — but no overseas brand equity. Goal: convert supply chain strength into brand premium.
Challenge
Strong supply chain, no brand story — overseas loyalty was non-existent and there was no owned channel for repurchase.
Solution
- Repositioned brand story around 'Eastern lifestyle, sustainable living'
- Long-term partnerships with 30 NA & EU lifestyle KOCs
- EDM + community ops to lock in high-LTV customers
- Holiday gift sets and limited collabs drive secondary sharing
Results
- 100K IG followers in 6 months
- 35% repurchase rate
- Live in 8 core EU/US markets
- Email channel contributes 28% of GMV
Project Timeline
Execution Cadence
01
Month 1
Brand strategy and visual system rebuild.
02
Month 2-3
KOC matrix live, content cadence locked.
03
Month 4-6
Owned-channel loop + holiday campaign.
Services Engaged
Brand StrategyInstagram OpsKOC MarketingEDM / Community
Tech Stack
ShopifyKlaviyoLaterYotpo
We are no longer an anonymous factory — GOWM gave us a brand customers actually repurchase from.
Key Takeaways
- 1Narrative is the source of premium
- 2Long-term KOC > one-shot deals
- 3EDM + community drive LTV
