Day 0-15: Market & Product Validation
Pick 2 candidate markets. Validate TAM > $200M with Google Trends + Meta audience sizing + SimilarWeb. Run 1-2 cheap Reels to test virality hooks.
Day 16-45: Infrastructure
Ship a Shopify storefront + 5 hero SKUs, three Klaviyo flows (welcome, abandon, post-purchase), and full Meta/TikTok pixel + CAPI wiring.
Day 46-75: Test & Scale
Run 6-8 creatives × 2 audiences in parallel at $80-150/day. Lock combinations at ROAS > 1.5. Seed 5-8 KOCs for organic traction.
Day 76-90: Owned-Channel Capture
Convert 30%+ of visitors into email subscribers via popups, gift cards and membership tiers — laying the floor for month-4 EDM retention.
✅ Execution Checklist
- ▸Quantified TAM / SAM / SOM
- ▸90-day cold-start milestone Gantt
- ▸Klaviyo 3-flow automation
- ▸KOC seeding SOP + data capture
- ▸Owned-channel opt-in rate ≥ 30%
- ▸Weekly ROAS / CAC / LTV review
❓ Frequently Asked
Best market to launch a DTC brand overseas?+
Category-dependent. AOV < $50: SEA / LatAm. AOV > $80: NA / EU. Validate logistics cost ≤ 18% of AOV.
Written by the GOWM GOWM Studio team, drawing on data from 50+ overseas engagements. Every framework here has been validated with real clients. Reach out via the consult panel for the matching SOP templates.